Your mission
The Senior Brand Designer is the visual authority at LaFinteca. This role defines how the brand looks today and leads its evolution over time, ensuring LaFinteca’s visual expression is coherent, compelling, and strategically aligned as the company scales across markets and products.
The Head of Art does not manage a team but operates with high autonomy, strong judgment, and direct exposure to executive leadership, including the CEO. The role combines strategic brand thinking, independent research, and hands-on design execution.
What you will do:Brand Vision & Creative Direction
Define and articulate LaFinteca’s current brand states and future visual direction as the business expands.
Conduct independent research on competitors, industry benchmarks, design trends, and cultural signals.
Proactively present visual directions, alternatives, and scenarios, including clear rationale and trade-offs.
Ensure the brand evolves intentionally, balancing consistency with innovation.
Act as the final authority on visual coherence and aesthetic quality.
Executive & Strategic Collaboration
Work in close partnership with the Marketing Director to shape brand and creative strategy.
Present concepts, directions, and recommendations.
Surface creative red flags or risks for better decision-making.
Hands-on Design & Asset Production
Design and deliver high-impact assets, including:
Social media and paid campaign creatives
Corporate/Sales presentations
Brand and PR materials
Event, ecosystem, and flagship brand assets
Set the creative quality bar through direct execution.
Translate complex fintech, regulatory, and product concepts into clear and persuasive visuals.
Brand Governance & Systems
Own and evolve brand guidelines, design systems, and reusable visual components.
Ensure consistent application across all brands, sub-brands, markets, and languages (EN–ES–PT).
Act as the final quality gate for all public-facing visuals.
Maintain structured asset libraries, templates, and documentation.
Cross-Functional Enablement
Collaborate with other teams to support visual needs.
Support employer branding through internal communications, culture assets, and events.
Enable teams with clear visual frameworks rather than one-off solutions.
Brand Direction & Consistency
- Establish a clear, defensible brand direction aligned with LaFinteca’s growth strategy.
- Ensure visual consistency across all brands, sub-brands, and languages.
- Reduce fragmentation through scalable design systems and standards.
- Support video-first and campaign-led initiatives with strong visual systems.